College of Communication and Information professor says Super Bowl ads still target men despite the fact that nearly half of the modern NFL audience identifies as women.
鈥淭here鈥檚 still this expectation of the [the Super Bowl] being a man鈥檚 game 鈥 even though it hasn鈥檛 been that for years,鈥 said Danielle Coombs, Ph.D., associate professor in the School of Journalism and Mass Communications, in an interview with Smithsonian Magazine.
In the interview, Dr. Coombs explores the facts and stigma behind football advertising, beginning with the earliest commercials before the game was even called the Super Bowl.
Dr. Coombs is an author, media commentator, and consultant on areas related to sports, politics and the politics of sport. She previously headed her own research and consumer insights company, and has extensive experience in election-related research. Dr. Coombs helped rebuild exit polling for major national news organizations, including ABC News and CBS News.
Read what Dr. Coombs has to say at
Read more about Dr. Coombs other work and accomplishments www.kent.edu/jmc/profile/danielle-sarver-coombs.