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Full Description

The Bachelor of Arts degree in Applied Media provides students with the freedom to explore media-based career paths. This skills-based, hands-on degree consists of a flexible and individualized coursework plan that prepares students for the rapidly changing professional media landscape. Courses come from the wide range of professional undergraduate programs across the College of Communication and Information and include mediated communication, advertising and strategic communication, visual storytelling (including photography, graphics, video and audio production), journalism, media-related technology, data and information. Students also learn how to work in teams and analyze and solve problems.

The Applied Media major prepares students for jobs in all sectors of the media and for positions in a range of jobs that hire dedicated media professionals – including entertainment, sports, travel, government, health and education.

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

Admission to the Applied Media major is selective. Students must meet the following requirements to be admitted:

• Officially declared in a major in the College of Communication and Information
• Earned a minimum 90 credit hours, of which either 12 earned credit hours or 18 earned and in-progress credit hours are in the following course subjects:
  • Communication and Information (CCI)
  • Emerging Media and Technology (EMAT)
  • Journalism and Mass Communication (JMC)
  • Library and Information Science (LIS)
  • Media and Journalism (MDJ)
  • User Experience (UX)
  • User Experience Design (UXD)
  • Visual Communication Design (VCD)

Students who do not meet admission requirements for this major may declare any other major in the College of Communication and Information.

This degree program may not be earned as a double major or dual degree with another major and cannot be earned as an additional degree after another degree at the same or higher level has been earned previously.

International Students: All international students must provide proof of English language proficiency (unless they meet specific exceptions to waive) by earning a minimum 71 TOEFL iBT score, minimum 6.0 IELTS score, minimum 47 PTE score or minimum 100 DET score, or by completing the ELS level 112 Intensive English Program. For more information on international admission visit the admissions website for international students.

Program Learning Outcomes

Graduates of this program will be able to:

1. Apply professional standards in the fields of communication, information and media.
2. Analyze and solve problems in the fields of communication, information and media.
3. Create content strategically to communicate ideas, messages and stories using various media channels.
4. Critique work in the fields of communication, information and media.
5. Articulate the value of interdisciplinary collaboration across the fields that comprise the College of Communication and Information.

Program Requirements

Major Requirements

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A minimum C grade must be earned to fulfill the writing-intensive requirement.

Graduation Requirements

• No dual degree/major may be earned with the Applied Media major.

• Delivery:
  • Fully online
  • Mostly online
  • In person
• Location:
  • Kent Campus